Wattlab - WEstack

Explainer

Client Wattlab
My Role Creative Director + Animation Director + 3D Motion Design

Deliverables
1x Explainer in 16x9, 9x16 & 4x5
3x Short form content in 16x9, 9x16 & 4x5
3x Asset translations
8x Stills

Goal

Approach

Explain the need and function of the WEstack battery.

Inform the target audience of WEstack, through a cozy and approachable animation style.

Wattlab builds solar panels and battery systems for inland vessels. WEstack is their latest solution to power on board.

Clean, stored energy on demand. Without shore power and less generator use. Which is good for the crew and the environment.

I've opted for a CGI approach with a minimal and crafty look to give the story a sense of air, because installing and maintaining a WEstack unit is a breeze compared to a generator.