ProRail - electrical engineer
Recruitment Campaign
Client ProRail
Agency MONKS
My Role Creative Director + Art Director + Post Production
Deliverables
6x Key visuals
12x Online + DOOH assets
22x Photo assets
Goal
Approach
On a tight budget, capture the essence of being an electrical engineer at ProRail.
A diverse physical set, that allowed for efficiency during the video & photo shoot.
DISRUPTION ON THE RAILROAD?
ELECTRICAL ENGINEERS COME INTO ACTION.
For ProRail’s latest recruitment campaign, I directed a series of handcrafted online assets inspired by the technical world behind the tracks.
Using practical lights, analog buttons and heavy switches ensures the campaign would resonate with the target audience.
PROCESS
